A good company cap should feel like something people want to wear: on the way to work, at an event and, ideally, after the working day is over. Start with the people who will wear it before deciding how large the logo should be.
This guide explains how to plan caps with your own logo, from style and design to quantities, timing and a clear order brief. Thinking about a larger order or using a logo at JACS? Contact us with your idea so we can discuss what is possible for your project.
What will the company caps be used for?
“We need caps with our logo” is a start. But caps for a café team have a different purpose from caps sold as merchandise. Choose the main use:
- Staff and work teams: start with what people actually like wearing. Let a few team members help choose the style.
- Trade fair, team event or launch: consider how the group should be recognised and when the caps need to arrive.
- Customer gift: choose a look that suits the recipient without requiring other branded clothing.
- Merchandise: treat the cap as a product in your range. Its design needs to work on its own for the person buying it.
A café might choose its name in simple embroidery and a colour that suits the interior. A creative team could use a shared expression. A running group might want its club name to be clearly visible. These are design ideas, not a promise that every cap is suitable for every activity.
Choose the cap before finalising the design
Start by comparing the shapes in the JACS custom collection. Several styles can serve as a starting point for the discussion.
Dad cap: soft and low profile
A classic dad cap has a soft, unstructured shape and an adjustable strap. We would start here for a team looking for a relaxed cap with a simple name or message.
Vintage cap: a more worn-in look
The vintage version is made from washed cotton and has a curved peak. It can be a useful starting point for café merchandise or a brand that prefers a less formal look.
Corduroy cap: let the fabric contribute
A corduroy cap adds texture. Our design advice is to start with a simple motif and avoid competing with the fabric by adding too many elements.
These styles have adjustable fastenings, but that does not mean everyone will experience the fit in the same way. Check the measurements in the product information. If fit is essential to a larger order, ask whether it is possible to evaluate a sample first.
Keep the logo clear at a small size
A logo that works on a screen may need adjustments before it becomes embroidery. Small lettering, thin lines and detailed artwork are things to discuss before the order is finalised.
A simple way to review the idea internally is to show the logo at roughly the size you have in mind for the cap. Can you still read the name? Does a small slogan need to be included? Is there a simpler version of the logo?
- Prioritise one main motif. Start with the name or symbol and decide what is actually needed around it.
- Consider contrast. A clear difference between fabric and embroidery makes the design easier to see. Similar shades create a more discreet look.
- Send the original artwork. Attach the best logo file you have and specify your preferred colours. We will discuss file requirements and any adjustments for the project.
- Describe the intended placement. Do not assume that every area of every cap can be used. Send a sketch if you have a specific idea.
At JACS, you can create custom caps with text through the personalisation tool. For your own logo or a particular company project, contact us so the design and production can be discussed before you order.
Decide on quantities and budget together
First count who needs a cap and whether you want a few extras. Then give an approximate quantity for each style and colour. “Around 30 caps, the same design, two colours” is a clearer brief than “a larger order”.
Include your approximate total budget or budget per cap in the enquiry. Ask for a breakdown of what the price covers, such as any artwork adjustments and shipping. Do not assume the price of a custom text cap also applies to every logo or company order.
Standard custom caps can be ordered individually. For logos and special projects, quantities, prices and other terms need to be confirmed with JACS.
Work back from when the caps need to arrive
Have an event date? Tell us when the delivery needs to be with you, not just when the event starts. Allow time for internal decisions, design questions and any changes to the artwork.
We do not give one delivery time for all company projects here. Ask for a confirmed schedule for your order before relying on arrival by a particular date. Also decide who in your team will approve the final design.
Copy this brief into your enquiry
You do not need all the answers at the start. Fill in what you know and mark the rest as open questions:
Subject: Company cap enquiry – [company name]
Hello JACS! We would like to create caps for [staff, an event, customer gifts or merchandise].
- Approximate quantity: […]
- Preferred cap style and colour: […]
- Logo or text: […]
- Preferred embroidery colour and placement: […]
- Logo file or sketch: [attached if available]
- Budget and whether it includes or excludes VAT: […]
- Delivery location and postcode: […]
- Latest date the caps need to arrive: […]
- Contact person and person approving the design: […]
Could you confirm what is possible, what information you need, and the price and schedule for the project?
Send your enquiry to JACS here.
Questions about company caps
Can we order caps with our company logo?
Contact JACS with the logo, preferred cap style and approximate quantity. We will discuss the possibilities for that design. Not every logo or placement is automatically possible on every cap.
Do all the caps have to look the same?
Describe whether you want different colours, names or designs and how many you need of each. Variations and their terms need to be agreed before placing the company order.
Can we start with a small order?
Text-based caps in the custom collection can be ordered without a minimum quantity. If you want to try a particular logo design first, ask what is possible and what it would cost.
Have an idea but no finished design? Start with the purpose, quantity and a few references. Contact JACS or explore the custom styles before choosing a direction.
